How do we launch an unknown local comedy series about a group of dysfunctional teachers at a crazy school?
We invited the audience back to school for an open day in a 45" launch promo fronted by principal Jarred Needham (What We Do in the Shadows' Jonny Brugh). Jarred tries his best to sell the school as a bastion of well-rounded education, while being contradicted by the increasingly ludicrous behaviour of his faculty.
Key art for the series relies on student graffiti revealing personal characteristics of prominent teachers, once again playing with this idea of appearance vs. reality.
On radio, Jarred makes a school announcement to inform staff and students about an important piece of information about the cafeteria.
Instagram and Facebook ads featured clips of teachers doing what teachers really shouldn't be doing, providing a peek behind the curtain of what to expect from Educators.
Jarred again fronted a 30" promo, highlighting the fact that the absurdity continues in new weekly episodes.