With it's satisfying ingredients and full taste, Lunch Bar chocoate bars give you much, much more. Lunch Bar buyers are a resourceful bunch that hustle in order to overcomes obstacles in their daily life. To speak to this lower-income audience in a way that champions their hustle we created a series of instructional lifehack videos that demonstrate resourcefulness in ways that speak directly to their interests.
The TVC shows a character, "Mo", who develops a series of resourceful solutions to problems in his community. Taking our cue from this, we identified a series of lifehacks that could be created using inexpensive items that you could find lying around the house. These lifehacks all have a social component to them, showing the audience that their hustle could be used to spread joy with those around them.