How do you launch a reality show Survivor with zombies? Without showing gory imagery of zombies?
We decided to focus on the human survivors, and the challenges they have ahead of them. Like when we created a decal that appeared to be survivors caught in a zombie attack within a glass conference room in a high traffic area.
Meeting room decal
Bus Decal mockups
On busses, commuters and motorists were confronted with a scene of survivors fighting to escape from the inside of the bus.
Bus Decal design
Similarly, survivors battled to escape from the inside of bus shelter posters.
Street furniture
The main promo featured an automated emergency message giving the contestants essential pointers that they’ll need in order to survive the challenge ahead of them.